September 2, 2008 9:26 AM PDT

What Chrome means for Microsoft

Posted by Ina Fried
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Aiming to react quickly to Google's Chrome announcement, Microsoft focused on how Chrome stacks up against Internet Explorer.

"The browser landscape is highly competitive, but people will choose Internet Explorer 8 for the way it puts the services they want right at their fingertips, respects their personal choices about how they want to browse and, more than any other browsing technology, puts them in control of their personal data online," Internet Explorer General Manager Dean Hachamovitch said in a statement.

Microsoft IE 8 logo

Just last week, Microsoft released the second public beta for its IE 8 browser.

(Credit: Microsoft)

Hopefully for Redmond, though, it recognizes this as far more than an attack on Internet Explorer 8. Google was already a big supporter and partner of Mozilla. If it really just wanted a better browser, it would have just stepped up its investment in Firefox.

In Google's own words, Chrome is as much about being a platform for Web applications as it is a means for viewing Web pages.

"What we really needed was not just a browser, but also a modern platform for Web pages and applications, and that's what we set out to build," Google said on the company's official blog.

Although today one needs Windows to run Chrome (Mac and Linux versions are coming soon), it is not hard to see how Chrome is a threat to Microsoft's operating system dominance.

Imagine, in the not too distant future, a Linux-based machine with Chrome and lots of Chrome apps. Hmm...That's starting to sound like a pretty big threat to Microsoft indeed.

That said, people have predicted the browser would overtake the operating system since the Netscape days and the OS has remained important. The key question for Microsoft is can it create enough experiences that are better outside of a browser/Web app engine to maintain the OS as not just relevant, but worth an extra $100 in the cost of a PC.

The competition, though, is not limited to PCs. A more competitive browser-as-platform from Google could mean more headaches for Microsoft on the mobile front as well. Microsoft is already playing catch-up in the mobile browser arena as it tries to take on the iPhone's Safari browser. Microsoft has promised to have a version of Internet Explorer 6 on Windows Mobile by year's end, but it is unclear how close that will get the company to its already existing competition, let alone new entrants.

Click here for full coverage of the Google Chrome launch.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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Add a Comment (Log in or register) 68 comments
by JuggerNaut September 2, 2008 10:05 AM PDT
Hmmm... hasn't Microsoft realized that there are more platforms than just Windows that Google's Chrome will target, making Internet Explorer comment quite a moot subject?!
Reply to this comment
by jinx101a September 2, 2008 10:37 AM PDT
Haven't you realized that FireFox already targets multiple platforms and still Internet Explorer has 75% market share making it not a moot point.
by Penguinisto September 2, 2008 3:45 PM PDT
IE once had 95% market share... now it's about to hit down against 60% and dropping.
by saffroncapital September 2, 2008 10:06 AM PDT
Microsoft = Screwed... Ha... ha ha ha ha..... ha.....!
Reply to this comment
by Stuart080561 September 5, 2008 5:09 AM PDT
Hi saffron

You really believe this nanosecond of a product still in BETA will phase
the most powerful company on the planet? I don't ever defend MS and I won't
here. The only intenty that can "screw" MS is the SEC. Without google as
my search engine...well, I don't know what engine I might use however,
remember Microsoft has been inventing OS's over thirty years. Our friends
at Google, are across the board new to this. I hate it but, it's true. Mr. Gates
and Mr. Jobs have a thirty year jump at OS's and without the Gates servers
the www wouldn't exist for google to search. The old cliche' "whomever laughs
first may not laugh the loudest." MS put IE8.0 on my new VHP, guising it under
an essential update. Good luck, maybe you can get a laugh at thier expense.
by softwaremaniac September 2, 2008 10:12 AM PDT
IE 7 FTW. chrome is crap. open source = waste of time. Microsoft rocks.
Reply to this comment
by cmsb1214 September 2, 2008 11:32 AM PDT
I'm guessing you have never used linux and firefox. I have been using Firefox for years and there is no way I would go back to that excuse for a web browser called Internet Explorer.
by Get_Bent September 2, 2008 12:14 PM PDT
Troll
by Solaris_User September 2, 2008 12:55 PM PDT
Did you see this?

http://www.zimbrablog.com/blog/archives/2008/06/and-the-winner-is.html

Chrome is based on the same Safari 4 code used in that test.. so thats what.. 4 times faster?
by AppleSuxLeo September 2, 2008 3:00 PM PDT
I agree...Ijust uninstalled FF3 as it was making my TV app. stutter and become un-watchable ! IE7/8 NEVER caused such problems. Open Source doesn`t automatically make something better. Chrome is nothing more than an ad-server for Google and a way to circumvent your rights. NO THANKS !
by CrashPad63 September 2, 2008 10:14 AM PDT
Yeah right, Google is in MS arena now. Just as their Apps have not taken off, neither will their attempt at a browser "platform".
Reply to this comment
by Penguinisto September 3, 2008 7:22 AM PDT
I wouldn't be so sure.

Right now, most folks have a copy of Office installed, but their next computer may not have it (notice that MSFT sells a "home and student" reduced-price version of the suite now? There's a reason they stopped charging $400 a pop for the thing).
by DrtyDogg September 3, 2008 7:28 PM PDT
Peng: "(notice that MSFT sells a "home and student" reduced-price version of the suite now? There's a reason they stopped charging $400 a pop for the thing)."


They have offerd that for over a decade it is not new
by rdwalton September 2, 2008 10:15 AM PDT
So why is evey new comer to the Internet or PC market or gaming market a threat to Microsoft and not a threat to Apple, Google, Sony and the others? I'm pretty sure MS is not going out of business any time soon.
Reply to this comment
by open-mind September 4, 2008 2:47 PM PDT
It's all about market share and mind share.

Apple dominates mind/market share in the MP3 player and smart phone space. So every new device in that space is a possible "iPhone killer" or "iPod killer".

Microsoft dominates the browser, office suite, and OS spaces. Hence they are a target there.
by floridagamer September 2, 2008 10:15 AM PDT
Is that a guy or a girl in the "Beyond Binary" banner at the top???
Reply to this comment
by eyedemon September 2, 2008 10:28 AM PDT
During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.

Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash
by ChrisNF September 2, 2008 10:30 AM PDT
It's a woman, as if it matters. From the author bio: "During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft."
by rolfcopter September 2, 2008 10:38 AM PDT
hahahahhahahahahha OWNED CUZ YOU CANT TELL AT ALL
by citizencontact September 2, 2008 10:16 AM PDT
If you read the cartoon, it becomes clear that Google is competing with Adobe Flash/Flex more so than Microsoft with the Chrome browser. As programmers run up against the limitations of HTML with CSS and Javascript, they are moving to Adobe Flex and Flash to build online applications. With Chrome, Google is aiming at the programmers, not the users. It seems apparent that the other browsers will be able to catch up in terms of the Chrome advantages especially since there will be no new HTML/CSS/Javascript features except for Gears which is already available for other browsers.

And for the same reason Google is not going up against Mozilla either in the short term. Perhaps in many, many years Chrome may become the main browser, but that is clearly not what Google is working on with Chrome. As they have stated their interest lay in making a browser that would run their apps better. But Chrome gives all web application developers the same advantages. The clearest immediate loser will be competing Internet non-HTML plugins, like Flex and Flash.
Reply to this comment
by open-mind September 2, 2008 10:20 AM PDT
I wonder how (or if) Google will target the IE market share (currently about 74%) rather than the combined Firefox/Safari share (currently about 24%). Maybe a link on their home page? Just checked ... not there yet. Without that, it seems like the folks downloading Chrome will be the same type of folks who have already downloaded either Firefox or Safari.
Reply to this comment
by cdledbetter79 September 2, 2008 10:24 AM PDT
Vista + IE = bad news and malfunction. I will be switching to Mac ASAP. I had to download Firefox just to be able to use the internet freely on my new pc laptop. Vista will be the death of the giant that is Microsoft . Google and Apple are the way to go!
Reply to this comment
by jinx101a September 2, 2008 10:39 AM PDT
I highly doubt this. I've been using Vista with both IE and FireFox for a long while now and I don't have any problems at all. Are you sure you're not already posting this from a Mac? ;P
by WhuzYoDaddy September 2, 2008 7:50 PM PDT
Switching to Mac ASAP, eh???? Vista has been out for over a year and a half. Why haven't you "switched" yet? Or are you just a Mac troll?
by filmore123 September 3, 2008 7:02 AM PDT
I don't know if you have forgoten about the hundreds of other products Microsoft has got other than vista and Internet Explorer, that millions of people use. Two of them are the Xbox 360 console and Microsoft Office that is the main word and spreadsheet solution for almost every single office. Don't think Vista is the end of a "giant" that is Microsoft as it is a much larger company than Google and the recently growing Apple.
by Penguinisto September 3, 2008 7:26 AM PDT
Windows and Office are the only reasons MSFT really makes any money (xbox has yet to turn a profit). Microsoft's entire profit structure relies on having a monopoly in operating systems. MS Office can survive without Windows, but at nowhere near the adoption rates.

Apple has more cash in the bank right now than Microsoft does, and is growing nearly twice as fast.
by DrtyDogg September 3, 2008 7:40 PM PDT
Peng: You like to state that the xbox has yet to turn a profit but if you ever look at Microsoft's SEC filings, or any of the other people who have repeatedly pointed out the fallacy in this statement you would know better but as a true Apple shill take the company line and stick your fingers in your ears and say you can't hear me.

look at the most recent quarter. EVERY DIVISION was in the black by several hundred million.

Cash on hand only points to the greed of Apples board. I get my dividend check from MS every quarter, I'm still waiting on my first one from Apple(I won't hold my breath).
by Shannon_VanWagner September 2, 2008 10:28 AM PDT
It's all about web standards to me. Microsoft's aim to break the Internet by pushing vendor lock-in for people who want to use computers everywhere must be stopped.

If you Mindlessly support Windows and Internet Explorer with utter disregard to performance, adherence to open standards, and lack of interoperability, you should think about how much this has caused the Vista Operating System to be such a disappointment.

When people don't push for standards and interoperability, they eventually will get burned. (Editors' note: Spam links removed.)
Reply to this comment
by t26l September 3, 2008 1:30 AM PDT
Hey,
How come when I click on your Free Linux Shirt link, it takes me to an online shop which has tees with prices rather than saying "free?"
by gggg sssss September 5, 2008 9:24 AM PDT
the standard is what the dominant vendor provides, not what a bunch of left wing government teat sucking academics in some think tank think. MS IS the standard, like it or not.
by Hardcode September 2, 2008 10:34 AM PDT
MS is competing just fine in the open market vs. Linux. All Linux did was darn near kill Sun and force IBM to come along. Chrome will have a similar effect on FF and Opera, before it has any effect on IE. We are moving toward making browsers more of an application paltform, does Gears really stand up to Flex or Silverlight in this arena? No.
Reply to this comment
by sting7k September 2, 2008 10:37 AM PDT
People are so out of your minds. I hope the day never comes when I am looking at a desktop of linux and full of google apps and what not, mostly because I have zero interest in any of that. Firefox works fine for me, unless google pulls an apple and forces this browser on my computer I do not envision ever dealing with it. I know lots of people have already brushed it off, how long will this be in beta form? Google should finish some other projects before doing more, gmail is going for a record of being in beta longer than anything else.
Reply to this comment
by technewsjunkie September 2, 2008 12:23 PM PDT
You prefer Windows, and IE??

You must be kidding.
by Penguinisto September 3, 2008 7:30 AM PDT
If you prefer Windows and IE, you can always use it.

The point isn't to kill Microsoft, it is to present better choices for all of us in the marketplace. Right now, Microsoft is pretty much forced on most of the population due to a combination of price and OEM lock-in. Unless you really know where to look, you will be stuck with Vista on your new Dell, HP, etc.
by duncwa September 2, 2008 10:42 AM PDT
So, I am an older technologist....stretching back to running VM and MVS on IBM 4300 mainframes. I learned VTAM, TCP/IP, Cisco 6500 and 2501 switch and router configuration, HP Minicomputers (3000) and even Prime and Digital (PDP1130), throw in some Novell 3.1x and 4.x installation and admin....even Windows NT and Active Directory installs. Well, I have decided to move to software development. Here is what I see: Novell once dismissed competitors the way Microsoft does today. I even read blogs where the MSN people dismissed outside web strategist's expertise......this is the equivalent of what Novell did to usher its eventual demise. MSFT, I have watched who you hire and what type of expertise you value.....Google has a Sun Tsu strategy that you cannot even see. Similiar to China and Russia's approach to energy and what it takes to grow an economy......Chrome is the first Georgian conflict to whittle away MSFT's dominance.....but MSFT is battling using outdated models and methods which they have come accustomed/dependent on and have dismissed dissenting voices right out without even a cursory glance. Short MSFT over the next 10 years.
Reply to this comment
by gggg sssss September 5, 2008 9:27 AM PDT
windows for workgroups drove the stake into netware. Why? Price and features and teh fact it was bundled with windows. Nothing has changed since
by rolfcopter September 2, 2008 10:42 AM PDT
if you think about it the people who use I E and don't notice that there are other browsers like firefox and don't notice how slow it is in comparison will never come around to noticing and so will never change the audiences of the browsers like these are the ones who will be switching from firefox hurting them more
Reply to this comment
by rag1977 September 2, 2008 11:09 AM PDT
Good to see a competitor for MS. But actually it is a threat for its own partner "Mozilla". Talking about Crome running on LINUX..... till now LINUX couldn't make itself as a desktop OS.... so better not to predict of next decades... But I wish a very healthy "Technology" competition and later in some point of time Google will release a finel version of "Crome" instead of keeping it in "Beta" for ever like most of the Google productes....
Reply to this comment
by Rod Roddy September 2, 2008 11:19 AM PDT
Hmmm, before I jump on the "Big G" bandwagon, I'll take into account all of Googles' prior forays into attempting to de-throne Microsoft. Most, if not all Google products are web-based, which means they need to UP in order to work, not that Google has had any substantial down time--just something to consider. Remember, Google docs was supposed to make us abandon MS Office in favor of "cloud" based apps--wishfull thinking?. Now we have "Chrome", hmmm? I'll personally wait to install this, Googles' quest to be everything for everyone is a GINORMOUS task and only time will tell whether this gamble pays off.
Reply to this comment
by YankeePoodle September 2, 2008 11:24 AM PDT
Google has upped the ante in ceratin areas, at it is matter of time some of their platforms will take off. But Chrome, what additional or innovation it brings to the browser market is the question. Then people are going to flock to Chrome because of the google brand, but unfortunately it will only cannibalize firefox or safari share. IE is up top and lose a couple or 5 percentage points but nothing more is going to happen.
Reply to this comment
by jandler September 2, 2008 11:26 AM PDT
"Imagine, in the not too distant future, a Linux-based machine with Chrome and lots of Chrome apps."

What the diff between that and replacing the word chrome with firefox, safari or even internet explorer? Chrome being the browser that supports open web standard. Meaning that whatever it can do, other open web browser is suppose to be able to do. It acts as a gateway to the Google Apps. Unless, Google pulls a Microsoft and lock their customers into the Chrome. Want to use my apps, we "strongly" recommend using Chrome. Because it will tune to work "better" and "faster" with "their" browser.

Oh and to the people who keeps predicting that MSFT will die in 10 years, here's a tip. The same thing has been said over and over again for the past decades. Perhaps a prediction with a larger number will carry more weight.
Reply to this comment
by joetesta70 September 2, 2008 12:00 PM PDT
I'm using Chrome to read this on a 4GB Vista 64 bit machine. It seems a LOT slower than FF3 and IE8 beta 2 loading NEWS.COM, Wired.com, CNN etc....anyone else seeing this too?
Reply to this comment
by Penguinisto September 3, 2008 7:31 AM PDT
That's because you're using that bloated hog of an OS called Vista. Try using it on a real OS and see what happens. ;)
by gggg sssss September 5, 2008 9:29 AM PDT
what real OS woudl that be?
by kuei12 September 2, 2008 12:04 PM PDT
What Google still fails to realize is that people want privacy. That is something you will never see with google.
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About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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